Running a business is hard work, and no business can survive without its marketing team’s backing. One of the prime responsibilities of the marketing team is to make sure that your brand gets maximum visibility in front of your target audience. Brand awareness and high recall value are critical for a company’s success.
Did you know that one of the most effective marketing strategies is also the most underutilized? Are you also making the mistake of not using this strategy to give your brand the right exposure and increase your leads and sales?
The strategy we are talking about is corporate or business gifting.
Why Business Gifting Should Be a Part of Your Marketing Program
A common mistake that many companies make is underestimating the power of corporate gifting. Corporate gifting is not just about sending a thank you card or company-branded merchandise. It’s about showing the receiver that you have taken the time and effort to gift something valuable to them.
Here are some reasons why business gifting must be an integral part of your marketing program.
1. To establish a brand identity
No matter the size of a company, everyone wants to be known as a reliable and thoughtful brand. You want to have a great presence and a positive image in your potential customer’s mind. However, achieving this will not be possible if you plan to send out a run-of-the-mill gift.
Gifting fosters relationships, and when your customer knows that you are going the extra mile to build a connection, it leaves a positive impression. It is especially important when establishing new business relationships.
2. To stay connected
Establishing your business is tough, but it’s even tougher to consistently stay connected with your business prospects. Gifting is a great way to keep in touch. Gifting also keeps the communication lines open and makes your potential clients and customers feel that you are there for them if they need you.
The effort you put into gifting and staying connected with your clientele can directly impact how often you get to do business with them.
3. To set you apart from the others
Every brand is vying for its target audience’s attention. With stiff competition from the other brands, how are you going to stand out from the rest of the pack?
Sending out a thoughtful gift is one of the best ways to make the potential client or customer feel special. Only when you are at the forefront of your customer’s mind will you get a chance to do business with them.
4. To handle customer feedback
Customers’ feedback is essential for every organization. Honest customer feedback gives the company a reality check about how their clients and customers perceive them.
In the case of an angry customer or negative review, sending out a timely gift can help keep the situation under control. Sending a gift to an irate customer and apologizing to them makes them feel that their opinion is valued.
On the other hand, when a client is happy with your product or service and leaves a favorable review, it can also be a great gifting opportunity. Sending a gift to the client builds goodwill and increases the chances of a referral.
5. An all-year-round tool
One of the best features of corporate gifting is that you can use it all year round. The strategy of business gifting is not dependent on market trends or occasions like holidays. With so much flexibility, it becomes vital that companies make the most of the gifting strategy and use it to its full potential.
How Eva can help you maximize your marketing strategy
Eva Gifting Assistant is an intelligent, smart, and interactive gifting bot that makes the process of corporate gifting easy and quick. With Eva, you don’t need to burden your admin or marketing teams with the tedious business gifting tasks.
Sometimes you may feel overwhelmed with the number of choices available. Eva makes it possible for you to choose a thoughtful and relevant gift in as less as 5 minutes!
1. Personalized gifting
As a company, do you want to send out the same gifts to each client? This approach is a rather impersonal and cold one. Receiving a gift brings joy but what makes it more special is knowing that the gift was specially chosen for you.
With Eva, you can send out personalized gifts for every recipient. Eva chats with the recipient to understand their preference. Eva chooses a gift box tailored perfectly to the receiver’s tastes, depending on their likes.
Whether it’s your clients or employees, with Eva, everyone will always get a gift of their liking!
2. Ease of the gifting process
One of the reasons why a marketing team may stay away from putting the gifting strategy into practice is the effort behind pulling it off.
Imagine having to keep track of a database of clients and employees and their likes and preferences. Choosing a gift for each of them, getting it packaged, and handling delivery logistics is nothing short of a herculean task. Eva takes care of all of this!
With Eva, you can automate the entire gifting process, making it seamless and hassle-free. Eva chooses the gift, takes care of the packaging, and gets it delivered too! Eva’s smart capabilities also ensure that the recipient doesn’t get the same gift twice. It doesn’t get any more simple than this!
3. Post-event gifting
With work-from-home and virtual meetings becoming a critical part of our lives now, keeping track of post-event formalities can be challenging.
Consider this: Your organization has decided to organize a remote onboarding meeting, and you need to put a welcome bag together for all new employees. Choosing gifts for an eclectic group of people is a colossal task, but with Eva, it’s a breeze!
With Eva’s automation features, you can create a unique gifting program and customize it to your needs. With the ability to accommodate complex use-cases, Eva adds structure to your corporate gifting process.
Choosing the right gift is crucial in building successful client relationships. Select a wrong gift, and your reputation, brand value, and success could all nosedive! Avoid all such situations by allowing Eva to help you in your gifting endeavors!
The act of selecting a great gift should not be something you dread. It should be delightful for both the gifter and the recipient. With Eva Gifting Assistant, you can always be sure of acing the gifting game.
To know more about how Eva can add value to your marketing program, get in touch with us today! Click here to take a free trial and experience gifting in its simplest form ever!
[…] Apart from building relationships and creating bonds, gifts perform another critical function – to bring in more business, both from existing clients as well as new ones. And when you throw in the added perks of image building and loyalty, it is a winning approach. […]