Business-to-Business (B2B) is one of the primary aspects of the supply chain. Businesses have to depend on each other to sustain themselves and grow.
B2B could be the business relationship between a wholesaler and retailer or it could be between a manufacturer and raw material supplier. For example, a company like Apple depends on numerous other companies like Samsung, Intel, Panasonic for raw materials for the iPhone.
In the service industry, one company may depend on another for various services like legal, marketing, advertising, auditing, or technical support. A private bank may depend on an IT company to maintain its e-banking portal. A hospital may depend on an engineering company to maintain its equipment. An accounting and auditing company can help other companies sort out their auditing ordeals. Companies like Deloitte, KPMG, and PWC cater to a huge number of companies in this respect.
How to Establish Good B2B Corporate Relationships
Establishing a good corporate relationship is the backbone of any B2B partnership. Post-pandemic there has been a major shift in how businesses operate. Before the pandemic, there were opportunities where employees from companies could meet each other and discuss business deals in detail. There was also an opportunity to develop personal friendships that gave them an edge in leveraging professional goals. To put it simply, there was more engagement in business deals. However, now the situation has changed and most client meetings are taking place virtually.
We all have to agree that engaging virtually is difficult than when you do it face-to-face within the four walls of a conference room. Most organizations are therefore struggling with their existing engagement strategy and they are trying to find new ways to engage. The big question is how to connect without ‘really connecting’ in this new normal of social distancing?
The simple answer is through gifts. To be more precise, through personalized gifts. Everybody loves gifts. Personalized gifts would bridge the gap created by social distancing. Everyone would appreciate a personalized gift item in their corporate arena. The gift would not only be a gift but also help communicate a message and strengthen the bond.
Corporate Gifting Ideas
Gifting should not be done on an ad-hoc basis. A carefully thought-out gift would have a better impact than a random one. The occasion of the gifting is also important. Sending the right gift at the right moment is crucial. Therefore, curate your gifts thoughtfully.
Gifts to book a meeting
The first step in establishing a B2B relationship is to get your client to listen to what your company has to offer. And, for that, you need to schedule a meeting. However, numerous other competitors in the market are also constantly trying to meet your client. Therefore, you should do something special to make your client feel obligated to attend your meeting. What better than a personalized gift item? A carefully thought-out gift should convey the message that you appreciate the fact that your client is taking out time out of his/her busy schedule to attend your meeting. It is a gesture to say ‘thank you’ beforehand.
Gift Idea: We all drink tea or coffee during a meeting. Therefore, gifting your client thoughtfully curated assorted tea drops would be a great idea. In a virtual meeting, they can sip on the tea that you sent. ‘Tea Drops’ is a classic assortment of tea flavors like ginger, citrus, matcha, earl grey, and sweet peppermint that come in a wooden box. This uber convenient tea collection is sweetened with organic cane sugar. A perfect and refreshing gift to express your appreciation to your client.
Gift the Customers for their Loyalty
Loyal customers bring about one-third of your revenues. A mutual relationship is extremely important to thrive in a B2B relationship. Therefore, you must appreciate your clients for their loyalty. The best way to appreciate is by gifting them with some surprise gift. However, make sure that the gift is personalized and also carries your company’s brand name. Let your customer know that you value and treasure them. This small gesture would be reciprocated by them. When a client considers a gift memorable then the return on investment (ROI) increases by 40%.
Gift Idea: You could send a shareable gift for the entire team. What better than a corporate gift basket of two wine bottles including both red and white wine. Ruinart de Blanc de Blanc is a curated basket containing two bottles of wine showcased in a metal holder. It also contains two wine flutes, French truffles, toffees, and an assortment of other sweets. This perfect gift is surely going to make your client feel special, valued, and appreciated.
Gifting on Festivals and Special Occasions
We all love to receive gifts on festivals and special occasions. In a B2B relationship, you should leverage these occasions to forge a professional bond that also has a personal touch. Try to know about your client, the festivals they celebrate, their birthdays, the birthday of their kids, the arrival of a new baby, their anniversaries, their house anniversary and even the birthday of their pets and send them a special gift on those special occasions. In Eva, we can help you curate gifts for the special occasions of your client and also send them gifts with your branding. These gifts would make your client feel special. Eva gift boxes would be ideal for this.
Gift Ideas: Gift boxes would be ideal where you can send something for everyone. So it could be a combination of a wine aerator, roasted coffee beans, chocolate truffle for their kids, and a toy for the pet. Gift boxes give you a wide range of options. This would be the perfect gift for any occasion. Your client should feel special. This would enrich your relationship and they would stay loyal forever.
How Eva can help you in strengthening the bond with your client
In this new age of technology, there is no point in spending time and energy in selecting and sending gifts to the client. You can do this with a click of your computer mouse by signing up with Eva. You would be able to connect meaningfully with your clients in this new age of remote business with Eva.
Eva takes away your load. Use the email or mobile of your client to create a unique gift link. Share this link with your client and your job is done. Eva would do the rest for you. Once your client clicks on the link, the AI of Eva would start chatting with the client to know his/her tastes and preferences.
Following this, Eva would deliver a gift with your branding and a handwritten note to your client. Instead of spending days and months selecting and sending gifts, you can do this in 5 minutes. Get rid of all gifting hassles but strengthen the bonds with your clients.