COVID-19 came into our lives unexpectedly and left a trail of havoc globally. Almost every industry suffered, and many of them are still struggling to regain their foothold.
We had never thought there’d be days when wearing a mask would be essential, and social distancing would become a norm. Even at the turn of the year, we long to meet friends, colleagues, and our near and dear ones. We miss having long and interesting conversations over coffee. However, even during these times, we must remind ourselves that this is just a temporary phase.
So how do we make the best of the situation? Since we can’t meet friends and clients for coffee like before, what’s the best way to carry on the gifting tradition during this holiday season? Send them gifts online!
Why Sending Gifts Online to Clients Is Crucial
We all love to receive gifts, and if the gift is a personal, thoughtful one, it makes the experience even more memorable. Choosing an online gift can be a demanding task for many, especially in the world of corporate gifting.
Many may find it impossible to come up with interesting gift ideas. Though it can be challenging, the act of sending gifts to clients is not something any business can afford to neglect. Here are some reasons why sending great gifts online is crucial.
- Sending an online gift to your clients reflects your generosity and shows them you care about your professional relationship.
- Gifting is also one way to show a client how grateful you are for their business and patronage.
- Gift-giving also affects how a client perceives your brand or your organization. Unless they have a positive image of your brand, it is unlikely that your business relationship will be a long one.
- The client feels valued when they receive a gift, which can impact factors like repeat or increased business and referrals.
- The simple but effective act of sending corporate gifts helps you naturally reconnect with old clients.
The Art of Running a Successful Gifting Campaign
Running a successful gifting program can be a daunting task for the admin, HR, or marketing team of a large-scale venture. Apart from the numbers involved, it can also get tricky to bring a certain level of personalization into the gifting process.
The best person to choose a thoughtful gift for a client would be someone who is closely associated with the client. This person would have an idea about the client’s preferences and tastes. However, pulling off this proposition might not be logistically possible.
If you are looking for the best resource to overcome all your gifting hurdles, including gift delivery, look no further. Eva Gifting Assistant is here to make your gifting campaign hassle-free.
How Eva Tackles All Your Gifting Woes
Are you not able to meet your clients for coffee? Are you concerned that the current scenario will affect your business growth? You can set all your gifting worries aside. Eva will not only send your client something unique but also ensure that the gift is based on your client’s individual preferences.
Eva is a unique, smart bot whose aim is to make your gifting program as easy and hassle-free as possible. Here’s how.
1. Bridges the Divide
Picture this. You are working for a renowned, global company with clients all over the country. Meeting them for coffee or dinner is not possible due to physical distance. How do you make sure that you are still connected with them? How do you ensure that the physical distance does not affect your business relationship?
With Eva, you can send gifts online to your clients and make them feel close and valued. Gifting bridges the divide, and Eva helps you achieve this effortlessly.
2. Sets You Apart
So last holiday season you received two gifts. One of them was from a company that had sent across some generic company merchandise. The second company had also sent company merchandise, but the gift had a handwritten note along with it. Which of the gifts would you remember and treasure for a longer time? Not surprisingly, it would be the latter.
As a gifter, your aim should be to stand out from the rest of the pack. Many people receive a wide variety of gifts during the holiday season. What truly matters is the steps you take to set you apart from the multitude of promotional gifting products.
A gift should be thoughtful and reflect the efforts of the gifter. It should also be something that the client will like. Does this sound like a tall order to achieve? Not for Eva.
Eva’s interactive and fun chat platform makes it easy for the recipient to share their preferences. Based on their answers, Eva chooses the best gift box from among a list of recommended options. Eva also takes care of packaging and all the logistics related to the gift delivery options.
3. Simplifies Gifting
So you have a massive database of clients, and each of them is in a different stage. Some may be old customers, while you may have just embarked on a professional journey with some others. How would you keep track of the gifting program in this situation?
Eva’s amazing capabilities allow you to create a workflow, so you can fully customize and automate your gifting program. For example, your clients may be in the inquiry stage, proposal stage, or contract stage. Depending on what stage they are in, you could choose a set of gifting options for each stage. Eva chats with each client, and depending on their likes and tastes, Eva then picks the perfect gift from among your set of predetermined gifting options. It doesn’t get any simpler than this, does it?
One of the biggest hurdles in the gifting process is the budget. Organizations want to send gifts to their clients, but sometimes the budgetary constraints hold them back.
With Eva, you can set your budget and include it as a vital component when you launch your gifting program. In addition to this, linking your email database to Eva will allow Eva to choose and send personalized gifts for every recipient. Eva’s algorithm picks a unique gift based on current gifting trends and ensures that a recipient never gets the same gift again. Now you can easily look beyond gift cards and consider gift options like gourmet gifts and gift baskets.
Many of us look forward to the holiday season. After all, it’s that time of the year when we meet family members, loved ones, friends, colleagues, and clients and exchange gifts. Things might be a little different this year, but that doesn’t mean our spirits should be dampened. With Eva, you can still enjoy and spread the holiday cheer by sending gifts online.
Get in touch with us to learn about how Eva can be a valuable resource in your corporate gifting program. Click here to take a free trial today.