Promotional gifts, as the name suggests, are meant to promote business and uplift sales. These gifts are usually engraved with the name, logo, phone number, and other business details.
Promotional gifts for customers and clients are usually distributed to promote a specific business activity like a new product launch, new event, an upcoming consortium, or some special discount.
Promotional gifting is a tried and tested marketing strategy that most businesses use. These gifts are often not expensive and are everyday things like pens, keychains, t-shirts, mugs, coasters, cups, and calendars. The main focus of these gifts is to create an impression of the brand in the mind of the person who receives them. However, these days most companies focus on giving personalized gift items containing their brand and logo to create a long-lasting impression on the customer. Many even rely on artificial intelligence to select and curate classy personalized promotional gifts for customers and clients.
How Promotional Gifts for Customers and Clients Can Help a Business?
Promotional gifts are the most effective way to promote a business. They have been used for ages. Studies suggest that 94% of customers remember whenever they receive a promotional gift. Interestingly, 85% of people who receive a promotional gift engage in business.
In simple words, people love to receive promotional gifts and they remember those gifts even after years pass by. People also refer their friends and family to those companies from where they receive promotional gifts.
Branded promotional products that are of good quality have a better impact on customers. This leads to customers engaging with the brand for months after single-time distribution.
However, promotional gifts should ideally be of daily use to help the customer see your brand name more frequently, keeping your brand active in their minds for a longer duration.
Listed below are the impacts of promotional gifts.
1. Instant Brand Recognition
When a customer sees an object with your logo frequently, it gets engraved in their brains, leading to brand recall. A promotional gift for customers that they keep in their homes and offices will greatly impact creating an imprint of your brand on their minds.
If they get a branded promotional gift, then the impact would obviously be stronger.
For example: An temperature control Ember coffee mug. If you send them this gift with your logo, the customer would see your brand name and logo every time they pick up the mug. This would help them have your name in their mind for a long time and create instant brand recognition.
2. Effective Advertising
An advertisement in the form of a TV commercial, newspaper clippings, billboards, or even social media posts has a longevity of only a few seconds. They pass by as soon as we change the TV channel or flip the page or drive past the billboard or scroll down on our smartphone. However, a promotional gift becomes a part of a customer’s daily life where they see the name of your brand every single time they use the gift. Promotional gifts create a tangible bond and make your brand name memorable to the user.
For example: Avantree waterproof sports headphones would be a perfect gift. Every time the customer uses this headphone, they will remember your brand name, which is undoubtedly the most effective form of advertising.
3. Creates Brand Loyalty
Customers love to feel valued. Sending your customers branded luxury items as gifts would be a great way to make them feel valued. Often brands make the mistake of choosing cheap items to send to their customers.
Cheap items are good for trade shows but when you wish to send gifts to marquee customers or clients, always choose quality products. This would give you better returns. Useful and luxury gifts would help create a connection between the company and the customer and positively impact your business.
For example: A corporate basket of two fine wines of Ruinart Blanc de Blanc red and white wine bottles would be a perfect and elegant gift for your loyal customer. They would understand that you value them. This would, in turn, encourage them to stay loyal to your brand.
How to Distribute Promotional Gifts For Customers and Clients
The right gift at the right time would make the maximum impact. Therefore, it is crucial that you choose the occasions to distribute the gifts carefully.
Replace Business Cards
Post pandemic, the world has gone virtual. Business cards are gradually losing significance due to the rules of ‘social distancing’. However, it is important that you reach out to a potential customer with your business details, contact number etc. Therefore, instead of sending a business card that would languish in their drawers, send them a customized gift with your name, logo, and contact details. They will instantly identify you when you communicate later.
For example: Use a Tile Mate Tracker instead of a Business Card. This will help your client remember you along with their keys and phone. A Tile Mate Tracker can be used to keep track of your phone and keys as well.
Get the attention of your client to set-up the first meeting with a promotional gift. Send customized promotional gifts according to the individual tastes and likes to the participants of these meetings.
For example: Flic smart buttons would be a perfect gift to the participants of the meeting. It would help them control their common tasks wirelessly using this button.
New Product Launch Invitation
If you are launching a new product or service, let your customers and loyal clients know about it. Send them a customized gift with a handwritten note letting them know about the product. If you are having a launch party, then invite your customers with a customized gift that contains information.
For example: A customized gift box with a handwritten note inviting them for the new product launch would be an excellent gesture to keep them on the loop. Customize your gift experiences with branded boxes and handwritten notes on branded postcards.
How can Eva help with Promotional Gifts?
Finding the perfect promotional gift and sending it to your clients and customers can be a huge headache. The easiest solution is to let the artificial intelligence (AI) of Eva do the job for you. Eva will simply chat with the customer and know their tastes and preferences, and customize the gifts accordingly. Here’s what Evbot will do for you:
- Customize your promotional gift experiences with branded boxes and handwritten notes on branded postcards.
- Make your gifts stand apart from the regular promotional gifts.
- Simply give EVA your logo, website, and tagline, and we will take care of the rest.
- You can choose from boxes + notes combo packs of 10, 25, 50 & 100 starting at $150. This includes the cost to design, print, and store your boxes and postcards as well as the handwritten notes.
Sign up with Eva to enable Branding and all other advanced features such as Gift Campaigns, Zapier integrations, Collecting Testimonials with every gift.
If you would like to use the Eva gift service and know more about how it works, opt for our 14-day trial.