Just because an employee is leaving your organization does not mean it is the end of the road, and the relationship between your organization and the employee is over.
In fact, building and maintaining bridges with your ex-employees has never been more crucial. You never know how they may be of value to your company in the future; ex-employees could be future clients, brand ambassadors, business partners, or even rehires.
More and more companies are realizing the benefits of positive relationships with their former employees and choosing to create sound strategies and programs to manage their alumni, instead of turning their backs on them.
Astounding Benefits of a Strong Alumni Program
1. It helps with employer branding
A study published by Glassdoor shows that reviews by current and previous employees influence the impression that job seekers get of a company. In fact, they could even impact the quality of candidates that apply for a job.
Let’s face it- the opinions of the alumni hold a lot of weight- after all, they have first-hand knowledge of working with the company. Besides, the human mind works in a unique way that negative reviews tend to stick to the mind more than positive reviews.
Therefore, you need to work very hard to keep the employee experience a good one and work even harder to keep existing employees happy. This can help lower the chances of the alumni posting negative reviews about your company and damaging your employer brand.
Additionally, the volume of ex-employees that return to work in the same organization is always a good indicator of the internal culture of a company and enforces a strong employer brand.
2. It provides a ready and reliable pool for talent acquisition
Companies often struggle to find the best person for the job role, and employees who have a track record with the company can be a major asset in this situation.
Ex-employees know what to expect from the company, and in turn, the company knows what to expect from them. This is one of the most significant benefits of hiring ex-employees.
Also, rehired employees come back with so much additional knowledge and experience, making them more valuable.
But all said and done, employees will only choose to return to work for your organization if they have had a favorable experience with your company and have left on a positive note. All of the above build a very strong case for ensuring a good employee experience.
3. It lowers hiring costs
Hiring becomes a lot easier if you have a large and ready network of capable alumni. This is because ex-employees can be a treasure trove of recruits, resources, and referrals for your company.
Importantly, hiring former employees from your alumni network can also significantly cut hiring and onboarding costs- they need less effort to recruit and less onboarding because they are already familiar with the company and its policies. Therefore, ex-employees can be a great source of future candidates.
How can you create and maintain a good relationship with your alumni?
Universally, gifting is one of the best ways to create and maintain positive relationships. You can use this strategy as a valuable part of your alumni program to create and maintain positive relationships at every stage- from the time the employee is with the company to the time the employee leaves and beyond.
Here are a couple of ways in which you can leverage employee gifting for your alumni program:
1. Ensure that the exit process is amicable
The movement of employees is an inevitable phenomenon. However, it does not have to be negative. A good alumni program is a positive exit experience.
And you can make it a good experience by giving employee appreciation gifts to express how much their services, over the years, have meant to your company.
Appreciation always sets the tone for positive memories and experiences. Knowing that they were appreciated and valued will make ex-employees more inclined to rejoin the company in the future or even refer quality talent when required.
2. Staying in touch and keeping alumni engaged
But a good exit process is not the only thing that will keep your alumni happy.
Employees, who have moved on, tend to get caught up in their daily routines and the past quickly fades from the mind. Therefore, the key to combating fading memories is to stay on top of mind, and gifts are a good way to do so.
Every time ex-employees see your gift or use it, they will be reminded of your company (especially if it came with your branding), and they will also remember their positive experiences when working with you.
Sending them gifts on the occasions that you gift your current employees will help them feel like they are still part of your company, company culture, and the company’s extended family.
Get Eva to do it for you
Running a business means coordinating many complex moving parts, and that can mean a lot of work. But don’t let the fear of another obligation get in the way of reaping the benefits of a good alumni program.
Creating a sound alumni program does not have to be a back-breaking task. All you have to do is commit to get it going and then let it run on its own. And this is one of the greatest benefits of using a gifting assistant like Eva.
By syncing Eva to your internal employee gifting program and including your ex-employees, you can let your alumni program run with no effort on your part and continue to reap its benefits.
And when it comes to Eva, you do not even have to worry about what gifts to give and how they are going to be delivered. Eva will take care of it all!
Another benefit is that Eva is always updating its catalog with the trendiest, most impressive, and most appreciated gifts. So if you are concerned about what kind of gifts are being sent out on your behalf, don’t be! Eva does its homework and does it thoroughly.
The benefits of using gifting for your alumni program are numerous. Therefore, you should definitely consider Eva the gifting assistant to run it for you.
It doesn’t take a huge effort to develop a positive and sustainable relationship with employees that have left your company. If you treat all your employees, both past and present like they are part of your company’s family, they will behave like they are part of the family, and there is no greater benefit than that.
Your alumni can significantly impact your employer brand, corporate culture, and revenue, so don’t miss the opportunity to leverage this benefit.