Ask any successful business person, and they will tell you why it is crucial to maintain a good client relationship. Long-term client relationships can prove to be very beneficial in running a successful business. Old, long-term clients tend to bring in more business than new ones. Not just that, maintaining a healthy, trustworthy relationship with clients can serve as a marketing tool to pull in more clients.
Unfortunately, post-pandemic there has been a major shift in how businesses operate. Before this, there were opportunities where representatives from both ends could meet and discuss business deals in detail. There was also an opportunity to develop personal friendships that gave them an edge in leveraging professional goals, promoting long-term loyalty. To put it simply, there was more engagement in business deals. However, now the situation has changed and most client meetings are taking place virtually.
We all have to agree that engaging virtually is more difficult than when you do it face-to-face within the four walls of a conference room. Most organizations are therefore struggling with their existing engagement strategy and they are trying to find new ways to engage. The big question is how to connect without ‘really connecting’ in this new normal of social distancing?
Why Should You Personalize Gifts for Clients?
One effective way to establish a good client relationship is client gifting. Unfortunately, over the years, client gifts have become a thoughtless ritual- almost a routine obligation. But, giving gifts just for the sake of it, do not make them memorable or even appreciated for that matter.
Now, there is a small trick that can change this. It’s called personalization. When a gift is personalized, that is when the magic happens. Personalizing or customizing gifts can make your client feel special and hence help you build stronger bonds with them. Let’s find out more on how personalized client gifts can help your business.
A good marketing tool
A personalized gift can garner your company a lot of attention. A happy client who has received a gift that they can relate to will end up building a stronger connection with you, will leave a good review or could even give you more referrals. In addition, the personalized gift you chose for them can become a point of discussion, pulling in more clients for you. Hence, this could be an excellent marketing tool for your company.
Element of surprise
Everybody likes surprises. And nothing can surprise your client more than a well-thought-out gift. The very act of choosing a personalized gift, keeping in mind the interests of the client, can surprise them because it is not very often they receive thoughtful gifts from a company. It adds to the experience of working with you and will leave them with a smile.
However, little or no amount of attention is paid to selecting the right gift for the client.
Clients are often gifted with the same mundane gifts without understanding their interests and what makes them happy. In such a scenario, a company that gifts them with things they love will undoubtedly stand out and leave a lasting impression on their minds.
Why Is Choosing a Personalized Gift a Difficult Task?
As said above, getting to know your clients at a personal level is not an easy task. Generally, it involves spending time with clients outside of work hours, which is not always possible due to time constraints and other commitments.
Today, this task has become even more complex. The pandemic has forced people to take their business interactions online, eliminating the already few and far between social interactions with the client. Gone are the face to face meetings, dinners/lunches, etc., that gave you a glimpse into your client’s life. So, getting to know your client personally seems like a distant dream,
and if you do not know your clients well, personalizing gifts becomes almost impossible.
But should that stop you from making your client feel important? Of course, not!
You can still give them personalized gifts that consider their interests and hobbies and help you build a strong relationship with them.
Eva can help you solve your gift-related problems!
Imagine an automated gifting system that does all the work for you and generates tons of referrals and goodwill from your clients. That’s Eva!
Eva chats with your clients, understands what makes them the happiest, chooses a suitable gift, wraps it up endearingly, and finally surprises your clients with exciting, fun, trendy gifts beyond their imagination. It is a solid recipe for success.
Logistically, Eva is a one-stop-shop for all your gifting needs. An all-encompassing gifting superpower, Eva decides, curates, and delivers the perfect gifts. Eva has raised the standard of automated gifting by making the gifting experience hassle-free and delightful for the sender and the receiver. It helps a business concerned about the ideal client gifts.
Eva makes client gifting hassle-free, taking care of everything from choosing the perfect gift to surprising your clients with them.
Take the free trial today and explore the plethora of options Eva has to offer. Make your clients feel like you know them personally, even if you have never met them in person.Try our 14-day FREE trial.