Many realtors are skeptical about the merits of client gifting. This is mainly because measuring the ROI of a gifting program can be complicated and not quite as quantifiable as other marketing techniques. However, successful realtors know the benefits of client gifting and how it can help boost business.
Corporate Gifting and ROI
In case you are wondering what ROI is – ROI or return on investment is how much profit you make for the amount of money you spend. It is a basic way to assess if your marketing is working for you.
ROI or return on investment is how much profit you make for the amount of money you spend.
Gifting brings in tremendous ROI, but trying to calculate how much profit you have made directly from your gifting program may not be the most reliable way to determine your returns.
Since the whole concept of giving gifts is based on building relationships (which is not something that can be expressed in numbers), it would be good to acknowledge right from the start that gifting has more powerful intangible than tangible benefits.
But that does not mean that there is absolutely no way to measure if your marketing program is effective.
Eva Gifting Assistant and ROI
When you use an all-in-one gifting service like Eva Gifting Assistant, data about your gifting program is stored, and so it becomes easier to understand the ROI.
Here are the intangible benefits of using Eva:
1. Developing relationships
When you get Eva to send gifts to clients, you express to them that they are valuable and special thereby cementing relationships. These strong relationships always make good business sense and will translate to ROI at some point.
So, whether Eva is sending gifts to your old clients or prospective clients, your gifting program can help you build connections and stay top-of-mind thereby increasing your revenue by bringing in more business.
2. Being unforgettable
As a realtor, you cannot just rely on delivering excellent service-you have to be noticed! Creating quality relationships with your customers will not just make you memorable but also get you loyalty, positive word of mouth, and increased sales.
And the good news is that increasing your memorability quotient can easily be done using the Eva Gifting Assistant.
The rule of thumb is that the more impressive and satisfying the gifts you send your clients, the more they will remember the gift and you. Studies show that gifts loved by clients can increase revenue for the gifter by up to 40%.
But what makes Eva’s gifts unforgettable? The whole package! With a gifting service like Eva, you can make sure that your clients receive carefully selected gifts (based on the latest trends and gifting data), beautifully packaged with your brand on it (if you choose). Eva even sends a personalized note to make it extra special.
Because Eva collects a rating at the end of every gifting experience, you will immediately know if you have impressed your client. Anything more than a 4/5 is a good rating. If the client is not impressed with the gift they have received (a rating less than 4), Eva dispatches another gift with no extra cost or any questions. Now, that has to be impressive! And Eva has the stats to prove it! A survey among 450 gift recipients revealed that 98% remembered Eva’s gifts even after 9-12 months.
These, by far, are the most powerful benefits of client gifting.
Tangible Benefits of Using Eva Gifting Assistant
The above intangible benefits translate to numerous tangible benefits, in the long run. These benefits are easier to measure.
1. Tracking your positive referrals
You can track how many referrals your program is yielding by a simple calculation. For example, if Eva has sent out 50 gifts to your clients, how many positive referrals or testimonials did the exercise give you? If 50 gifts have brought you 10 referrals, you can calculate your ROI by dividing the amount you spent on 50 gifts by the number of referrals you have received.
2. Avoiding negative reviews
Another form of ROI can also be appeasing unhappy customers.
However good and sincere your intentions are, things may not always go according to plan. If you are running a business, you are bound to have to deal with angry customers at some point. Angry customers mean no repeat business and negative word of mouth, which is a loss for your business.
By using a full gifting service like Eva, you can avoid negative reviews and pacify your customers leaving them with a positive feeling about you and your brand.
3. Gaining positive reviews
If you send your clients gifts and in turn get excellent reviews, you are doing well with your ROI.
The great part about using Eva to send gifts to your clients is that after it chats with them to get to know their preferences, it also requests them to leave you a review with a link to your preferred platform (Yelp, Zillow, FB, Google, Social Survey, etc.).
This is very convenient because it can get a bit awkward asking your clients to leave you a review. Besides, since they will receive a gift from you, they will be motivated to leave you a good review.
4. Evaluating your ROI on social media
Eva sends out the most fun, relatable and trendy gifts with no effort from you. If your clients love your gifts, they will most likely want to share them with their friends on social media. This means free publicity and organic reach for you. Liking, commenting, and sharing their posts on Twitter, Instagram, and Facebook will give you a lot more visibility.
Metrics of your social media engagement are trackable, so you can measure the mileage you are getting on social media.
5. Getting repeat customers
Some of the most valuable business you can obtain are repeat clients and referrals from old clients. The chances are that clients who feel connected to you and your brand will most likely become your brand ambassadors or repeat clients. Therefore, nurturing bonds with your old clients always pays off.
If you want to determine how successful gift-giving is for repeat business, you can track how much repeat business or the number of referrals you have received from clients who have received a gift from Eva vs. those who have not received a gift. This metric is an excellent way to understand the value of client gifting.
Although measuring the benefits of gifting can be challenging, there are parameters by which to do so. You can only determine your success by measuring your results and understanding what is working for you. This understanding will help you budget for client gifting and use your money advantageously to bring in more business.
You don’t have to have over-the-top budgets for gifting, but if you use Eva Gifting Assistant smartly, you can strategically increase your ROI. Because Eva takes care of everything with minimal effort from you and sends unique, trendy gifts that are sure to be loved by every recipient, it automatically gives you an edge.
So, is it worth spending the money on gifts even if the results are not immediately quantifiable?
The answer is yes! Since it takes time and effort to build good relationships, this is not a metric you should even attempt to measure in the short term. Still, in the long run, you will realize that building bonds with your clients can get you repeat business, referrals, and five-star testimonials. And that, folks, in a nutshell, are the benefits of gifting or the ROI of gifting!
If you are now gung-ho to get going with a gifting strategy, but you are uncertain how to go about doing it, relax! At Eva, we can help you build up an effective gifting strategy that will increase your ROI. Take the demo today!