There are a million good reasons to give your employees gifts and rewards!
You could give gifts to thank and appreciate them, to celebrate an important professional milestone, to reward a job well done, to celebrate a festival, and the list goes on.
Employee gifts have many benefits. But one very important benefit that companies do not often think about is that gifts contribute significantly to employer branding.
Employee gifts and employer branding – How does that work?
Employer branding is all about your reputation and the perceptions that people have of you and your company – the identity, uniqueness, and value you bring to the employees that make you stand apart from the rest. Your employer branding is important and can directly impact your business.
Appreciating and acknowledging your employees through corporate gifts creates a positive culture in the workplace, influencing your employees’ perceptions of you. And every employer knows that happy employees are the best brand ambassadors. In turn, this can help your company attract and retain the best talent.
Employee Gifting – How do you get the word out?
We have two words for you- Instagrammable gifts!
Instagram is one of the most popular social media platforms right now. People from all walks of life, different ages, and a plethora of cultures use Instagram. And the purpose of social media is to connect with people. The more, the merrier!
Instagram is where the cool things people do, the cool stuff people have, and the cool things people receive are posted. Yup, all the good bits!
So, when you give your employees great gifts, they are very likely to share them on Instagram.
But how do you make your gifts Instagrammable?
Just about everyone likes to share snippets of their lives on Instagram. And since it is a visual platform, people pride themselves on sharing visually appealing photos and videos on Instagram.
Here are a few ways to ensure you feature on your employees’ social media pages.
1. Give employee gifts that are beautifully packaged
A big part of receiving a gift is the packaging. It just adds to the whole experience of receiving a gift. It builds up excitement as to what lies inside the box. The unboxing experience lends to the delight!
Branded packaging is even better because when recipients decide to share it on Instagram, your company’s name is visible, and that will give you some mileage.
2. Send a handwritten note in your employee gift
A note serves as a prelude to why the employee has received a gift from the company. It is the story of the gift!
A note also gives the recipient the motivation and the chance to showcase their achievements, successes, and rewards- a thing of pride. A personalized handwritten note also serves to enforce your employer brand.
3. Give employee enviable gifts
Have you ever been green with envy at your friend’s great gift?
Be the employer that gives those kinds of gifts!
Those gifts have a sure shot chance to get on to Instagram. Because who does not want to show off the brilliant gift they received from their employer and make their friends jealous? It is all part of the excitement of receiving a good gift. Besides, envy-inducing gifts make you look terrific as an employer on social media.
4. Give trendy employee gifts
Gifting trends are constantly changing. This is because of rapidly changing technology, the ability to shop online, and the availability of new products all the time. Gift trends can quickly become passe, and what is trendy one day may not be the next.
Keeping up with gifting trends can be very tricky. But considering the fact that only things that are trendy and “cool” reach Instagram, if you want your gifts to be on this social media platform, you have to take on the challenge.
5. Give employee gifts that showcase the company-employee relationship
The kind of gifts you give show what kind of relationship you have with the recipient. And this holds true even for corporate gifts. Give your employees gifts that say something about how much you value them and appreciate them, and they will definitely be spoken about and seen. When gifts mean a lot, they are more likely to reach Instagram.
6. Give employee gifts that are personal
Nothing that has a personal touch ever goes unnoticed. By personalizing your corporate gifts, you make them more meaningful, more exciting, and more touching. It shows that you are close to your employees.
Personal employee gifts definitely have more charm and a greater chance of making it to Instagram; after all, Instagram is a more personal platform than many other social media platforms.
7. Give employee gifts that showcase interests
Everyone has their own interests and hobbies. And people love to talk about their hobbies and what they like to do. If you give gifts that are in sync with your employees’ interests and hobbies then, there is no doubt that they will want to share them with their contacts on Instagram.
The great part about Instagram is that not only friends and family of your employees will see the gifts you give. Many more people will see the posts because of the sheer reach of this social media platform.
8. Give employee gifts that elicit emotions
When people are overwrought with emotions, especially joy and excitement, they want to share those emotions with everyone.
Instagram posts are a powerful and effective way of showing feelings-a single picture and a few words can describe those feelings.
This can reflect how your employee feels about your gifts- happiness, excitement, delight- these are all Instagrammable moments. Gifts that elicit these reactions are Instagrammable gifts.
Employee Gifting Done Right – How Eva can help
Let us tell you about how you can easily accomplish all of the above! Use a gifting site like Evabot!
Eva Gifting assistant is the ideal way to give gifts because it does everything from choosing a gift for your employee to delivering the gift and just about everything in between.
- Does Eva send beautifully wrapped gifts in branded boxes with a handwritten note? Check!
- Does Eva send trendy gifts that can drive everyone else green with envy? Check!
- Does Eva send personalized gifts that are specifically catered to the recipients’ hobbies and interests? Check!
- Will these gifts delight your employees and get them emotional? Check, check, and check!
What do you have to do? Almost nothing- apart from logging into the EvaBot gifting site and deciding how much you want to spend. Eva does the rest for you.
Building a positive image through your employees on social media can help in a significant way in your journey to a strong employer brand.
It is not difficult to achieve all of the above if you use a specialized gifting assistant like Eva.
Think about the benefits for your brand if posts about your employee gifts receive a lot of engagement.
Also, prospective employees will likely view the posts (especially if they are under a proper hashtag) and aspire to work in your company- especially if you share a good relationship with your employees.
There is only one thing left to do! Try out Eva, send your employees Instagrammable gifts, and watch them go viral!