November 6, 2018

Make a Lasting Impression With a Thoughtful Gift

Make a Lasting Impression With a Thoughtful Gift

EvaBot Can Help You Send Thoughtful Gifts To Generate Referrals and Repeat Business

If you work in real estate, you already know how important it is to make a lasting impression on your customers. But in case you need a reminder, here are a couple of stats from the NAR 2017 Profile of Home Buyers and Sellers to refresh your memory:

  • Almost two-thirds of sellers and over half of all buyers found their realtor through a referral or used a realtor they had worked with before.On average, agents get about 42% of their business from former clients, either in the form of referrals or repeat business.
  • It’s fair to say that it’s important that your customers think of you when they have a friend who needs a realtor, or when they are looking to relocate.

But how can you make sure they do? How can you make a lasting impression on your clients so that they will think of you the next time they, or someone they know, needs a realtor?

Provide Great Service

Of course, the first step is to make sure you provide them great service. But the data suggests that while great service is a prerequisite to getting referrals and repeat business, it isn’t enough all on its own. About 88% percent of home sellers say they would work with their realtor again, but only about 11% actually do. This suggests that clients were happy with their service, but that wasn’t enough for them to actually work with their realtor again. So there has to be something else at play.

Make A Lasting Impression

One possibility is that the realtor didn’t make a lasting impression. A client can’t become a repeat customer or refer new business if they don’t remember their realtor. Making a lasting impression can help clients think of you when they are looking for real estate services in the future. But how can you make a lasting impression? More importantly, how can you make the right kind of lasting impression?

Thoughtful Gifts

Try to think of the last gift you got in a business context. Do you remember what it was? Or who gave it to you?  So many ‘gifts’ are really marketing materials in disguise. Calendars with a realtor’s photo and branded office supplies end up in junk drawers or added to the endless stack of papers on the counter. These kinds of ‘gifts’ are supposed to make sure that customers remember their realtors, but are they making the right impression? Do you want your former clients to associate you with their junk drawer?

Now, try to remember the last gift you got that was something you really wanted and use frequently. You probably have no trouble remembering who sent it. It made a lasting impression.  A thoughtful gift is one that is all about the recipient. A gift that isn’t about trying to market yourself, but that is about showing that you care about what *they* actually want, not about what would serve you.

So, What’s the Problem?

Great! Problem solved. Buy each and every one of your clients and business associates a thoughtful gift. Easy, right?

But what if you have hundreds, or even thousands, of former clients? How long do you think it would take to come up with the perfect gift for each of them? To pick out something they want and would use, something unique and specific to them? Do you see the problem?

If you took the time to find the perfect gift for each and every client, that would be almost a full-time job by itself. It seems like you have a choice to make: send a boring or generic gift that is quick and convenient for you, or a time-consuming one that is memorable and unique for your client. Not very good options.

Here’s Where EvaBot Comes In

With Eva, your personal gifting assistant, you don’t have to choose. You can get clients a thoughtful, fun, memorable gift that they will love in seconds. Your gifts will be unique and something your client will actually want. For an extra boost to your brand, you can have the gift delivered in a box that bears your company name and logo, with a handwritten, personalized postcard. This way, they will immediately associate you and your business with the thoughtful gift that’s exactly what they love. You’ll definitely be on the top of their list when they are thinking of realtors in the future.