They spend substantial amounts of money, stay loyal, provide valuable feedback, and importantly spread the word about your business. They are sometimes called “rockstars” or “customer champions”. They are the coveted marquee customers.
The ability to win marquee customers is a key driver for the quick growth of firms. The contribution of this group of clients can more often than not lead to exponential development.
So, how do you ensure that you have your very own special champions to help you build your B2B tech business?
What Marquee Clients Are and Are Not
Understanding what marquee customers are not is a good first step.
There’s a common misconception that a marquee client is necessarily a renowned brand with a logo that everyone recognizes. That’s not a fact – especially if your business dealings with such an organization are relatively marginal.
Ask yourself whether a client has most of the following traits:
- Gives you substantial credibility
- Has the potential to provide referrals to high profile businesses
- Pays higher fees when new deals are closed
- Gives your business a remarkable marketing boost
If the answer is yes, congratulations, you truly do have a marquee customer!
Today, you’re happy with the way things are going, everything is hunky-dory. But, to maintain the marquee client relationship on a sustained basis, like with all relationships, things must stay pleasant.
For the marquee client relationship to pay off, here are some things that matter:
- Clients must get a high level of service.
- They must consistently acknowledge this service so you’re sure you’re doing things right.
- You must regularly reiterate that they are exceptionally important to you.
Making Marquee Clients Feel Important
Marquee clients bring in more than just profits. They add value to your brand by helping it gain awareness and credibility. They are very important to you, and you want them to feel important as well, don’t you?
And what better way of doing this than by giving thoughtful, memorable business gifts that your clients will truly love and treasure? While giving gifts makes you feel good internally, there are various extrinsic benefits too.
It’s a universally accepted fact that giving gifts is one of the best ways to show appreciation, interest, and gratitude, as well as to strengthen bonds. Your gifts can serve to reinforce your brand values and set you apart from the others.
If you get your gift choices right, your clients will appreciate the gesture and feel good about your brand in general. This is the perfect way to clear the path for a large number of referrals.
6 Proven Business Gifting Strategies
To help convert a maximum number of your clients into marquee accounts, here are some business gifting strategies that are sure to hold you in good stead.
Personalize Your Gifts
Your gifts should tell a story. Personalizing a gift according to preferred tastes can turn an ordinary gift into a memorable one and make the recipient feel extra special.
Don’t Just Target the Holidays
Everyone receives gifts during the holiday season and receiving them when they’re not exactly expected has its own unique charm. By sending gifts on other occasions throughout the year, you can show your clients how much you value them.
Brand Your Gifts, but Subtly
Business gifts are resourceful objects that can boost brand awareness. While ensuring that your gifts retain the unique values of your brand prompting clients to remember you, do not go overboard with the branding. When it comes to your customers, your gifts should carry the fragrance of thoughtfulness, rather than appearing as overt advertising material.
Choose Quality Over Quantity
While considering gift options, the price or the number of items in the gift box shouldn’t be your top priorities. The thought behind choosing a gift is crucial. Before zeroing in on a selection, asking yourself some questions can go a long way – Will the gift be truly useful to your clients? Will they appreciate it, talk about it, or will it simply lie in a nondescript area of their office or home?
Choose Gifts That Make Life Easier
You don’t want your gifts to gather dust in a corner. Consider giving gifts that give back in some way. This will make your clients use them regularly and appreciate how your brand helped make their life easier. So you get blessings along with goodwill!
Use Products as Gifts
If you can give your own products as gifts, there’s nothing like it. You get an opportunity to showcase your brand by giving hand-on experiences. Say, your brand is related to AI-powered office assistants. Consider gifting one to your client. If your client has already subscribed to your services, it might be a good idea to gift a subscription extension. By doing this, you get heartfelt appreciation, as well as a customer for an extended period.
Unique Business Gifts for Marquee Clients That Aren’t Boring
Marquee clients are special. Considering that, don’t they deserve something special and out-of-the-box?
So, if you want something really unique for your esteemed clients, let Eva Gifting Assistant find out your clients’ preferences and pick from some of these incredible gift options that will surely be loved by your esteemed client.
Aervana Essential Electric Wine Aerator (Avg rating 4.5/5 by 87 gift recipients)
Innovative, smooth and uber cool, it keeps the wine fresh and ready to serve at the press of a button.
WiFi Underwater Action Camera (Avg rating 4.5 by 43 gift recipients)
Waterproof and with built-in electronic image stabilization, the AKASO Brave 4 action camera empowers you to take some incredibly good photos and ultra HD videos.
Avantree Headphones (Avg rating 4.4 by 263 gift recipients)
This comfortable, foldable, stereo Bluetooth headset effectively reduces low-frequency background noise and delivers you the best audio experience at the press of a button.
Inspira Coffee (Avg rating 4.6 by 16 gift recipients)
With a balanced flavor, silky body, and a floral aroma, this luxurious coffee is as sweet as honey.
Tea Drops Gift Boxes (Avg rating 4.4 by 17 gift recipients)
This classic tea gift assortment features popular Tea Drops and comes in a beautiful keepsake wooden box.
TCHO Chocolates With Chocolate Wine (Avg rating 4.4 by 104 gift recipients)
Pairing TCHO craft chocolates with relishing wine and good friends gives you everything you need to host an impromptu party.
Cheerble Pet Toy and Snack Holder (Avg rating 3.7 by 23 gift recipients)
This 100% automatic pet companion serves as a great way to keep your pets entertained.
Finding It Difficult to Decide the Perfect Gift?
When in doubt, say hi to Eva – the friendly gifting assistant. All you need to do is enter the name and details of the giftee and create a unique ‘gift link’, and Eva will take care of the rest.
Eva will have a brief chat with the recipient to gauge their interests and preferences. A powerful algorithm then works to select the appropriate gift from our highly-rated collections and delivers it to the recipient.
So, Eva can greatly simplify the gifting process and helps you nurture the relationship with your esteemed marquee clients. To check out how she works, see the demo here!