Today every company seeks to deliver the best customer experience.
A great customer experience leaves the customer feeling valued and respected and has become increasingly important because it keeps patrons loyal and promotes company growth.
But how do you deliver a great customer experience?
One way to influence customer experience is by knowing your customer. It goes without saying that you cannot influence someone if you do not know them at all.
Hence, data automation! Data is one of the best ways to understand your customers better and know how to meet their demands.
However, chunks of data living by themselves are useless. When data is integrated to form a wholesome picture, that is when the magic happens. Combining different types and formats of data from various sources into a single location produces valuable and usable information that gives new insights and helps solve problems.
By using data automation and integration, companies can modify their strategies, goods, and services to cater to customer requirements and demands.
How the Eva Gifting Assistant Does it!
At Eva, too, we believe in using data for a brilliant customer experience.
We strongly believe that data automation and integration are crucial to know the kinds of gifts our customers will love, the current gifting trends, and how we can keep our customers happy.
So how do data automation and integration influence our customer experience?
Chatbots – Understanding Needs and Wants
The Eva Gifting Assistant’s chatbot is a software application that imitates written or spoken human speech to interact with a human being.
Through a fun chat with gift recipients, the Eva chatbot acquires enough relevant information to choose the perfect gift. And at a 99% chat completion rate, there is no arguing that it interacts with the recipients in a fun and intuitive manner to get them to share their preferences.
The Eva chatbot also has the edge of comfortably asking people questions that may be awkward for a human to ask someone they are not entirely familiar with.
The chatbot is also available 24/7, so the recipient can speak to the bot at their convenience.
Personalization- making them feel valued
Getting to know each recipient through a brief chat and asking all the right questions allows Eva enough data to understand the recipients’ preferences, needs, interests, and even allergies. The gift choices made based on the data gathered are more personal, relevant, and satisfying to receive.
With a 95% satisfaction rate, it is impossible not to acknowledge the efficiency of Eva’s data automation.
Gifting on scale – no time, no effort, no worry!
Think of how much time it would take for you to shop for 40 personalized gifts that would delight your clients. Yes, you are right- a long time!
What if we told you that with Eva, you could gift at scale and personalize gifts with almost zero effort on your part? Sounds incredible? But it is not!
The use of automated data gathering makes the task possible in a few minutes saving a whole lot of time and effort for the gifter. That, coupled with the fact that the recipient gets a personalized gift, makes Eva’s data automation and integration processes unique!
Organization-structuring for more delight!
The use of automated data also allows Eva to brings structure to your gifting program.
Using all the data that Eva has collected during the chat, like birthdays, family members, preferences, etc., will allow you to run your whole gifting program on auto-pilot. You will always have plenty of options as to when you can send gifts.
Imagine the delight of the recipients when they receive gifts unexpectedly.
Novelty and efficiency- exceeding customer expectations every time!
Because Eva has data on each recipient, it will never send the same gift to the same person ever again. Also, it makes it possible to send innovative, fun, and trendy gifts without any hassle.
Also, Eva’s data integration process is indispensable for collaborating with external data sources.
Gift recipient data + Google’s latest gift trends data + Eva Gift Ratings data = The perfect gift every time!
Eva’s algorithm is continually analyzing data to keep the gifting process a delight for both gifter and recipient. And because of its automation and integration processes, it also makes it possible to update the gift catalog routinely based on the ever-changing gifting trends.
CRM- the less effort, the better!
Data automation and integration make Eva a fast reusable model. It takes away all the hassles of gifting. Hooking up Eva to the CRM software/ email database makes things even easier. Eva auto picks the data it needs and send out personalized gifts to each recipient.
Eva empowers teams so that they do not have to depend on HR, administration, or marketing teams for the selection and logistics of client/employee gifting.
And the best part is that the whole process involves zero effort on the gifter’s part.
Case Study
Here is a perfect example of how Eva Gifting Assistant uses data to delight!
Cigna’s Chief of Staff and Director of Sales Operations, Cecilia Hughes, selected Eva for several gifts for its external partners.
The idea was to get unique gifts, which would take a lot of time and effort.
Luckily for her, Eva came to the rescue, and her clients received personalized novel and trendy gifts! Both Cecilia and her clients were delighted with the experience.
Cecilia says, “I’m very happy with my experience and look forward to using Eva in the future. I appreciate the quick and personalized customer service and like having the option to customize gifts. Thank you, Eva, for the seamless experience!”
Conclusion
The utilization of automated and integrated customer data enables Eva to gain a deeper understanding and insights into the market, trends, and consumers.
In a continually evolving gifting market, data automation and integration are the very tools that make it possible for Eva to keep up with real-time changes and allows for efficiency, agility, and flexibility. It also helps to make the whole process effortless for the gifter.
At Eva, we make it our business to make the customer experience truly shine and provide a delightful experience for both gifters and recipients.
To know more about how you can use Eva to fully automate your gifting program to save you time and effort as well as create delight for your employees/clients, get in touch with us. If you would like to know more about how Eva can help you with your gifting program, take this quick demo to discover how Eva can help you.
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