How Brands Can Use Customer Appreciation Ideas to Win Back Loyalty

Studies show that customer loyalty is disappearing fast. Customers are switching brands quickly and tend to have less faith in the ones they have been associated with in the past.

But losing a customer is an expensive business. It is not as simple as the amount you have lost in one particular sale. The customer has a lifetime value you need to take into account.

Globally, the average value of a lost customer is $243. And while most companies know it is cheaper to retain customers, only 30 percent actually try to re-engage customers that have not patronized their business in a while.

Are you one of those companies? If yes, it’s time you rethink your game.

So how do you win back your customers?

Fortunately, you can win back your lost customers with a few smart moves and encourage them to buy your brand once again.

The key to winning back your customers is in differentiating yourself from other companies.

You have to be able to demonstrate an added value and build a relationship with your customers. Your customers need to feel a connection and association with your brand. By connecting with your users, you create a feeling of belonging and community.

Fortunately, you can win back your lost customers with a few smart moves and encourage them to buy your brand once again. 

One way of connecting with your customer is by appreciating their loyalty. By reaching out and nurturing customers that truly matter, you will form a base of loyal customers. The more personalized the marketing strategies, the stronger the brand loyalty.

But bear in mind, building loyalty takes time and effort and cannot be accomplished with single consumer interaction.

But after reading this blog, you will know that it’s not that difficult either.

4 Creative Ways to Win Back Lost Customers

1. Remind them that you are around

Remember the adage, “Out of sight, out of mind”?

This holds true for your brand as well. But you can prevent your customers from forgetting your existence, even if they are inactive. This means communicating regularly with your customers.

By reminding them that you are around, you will keep yourself on top of their mind; when they want to purchase a product in your category, they will think of you.

But keeping yourself top of mind is not the only perk. Communicating with your customers will also help you strengthen your bond with them.

The communication could be about updates on new products, trends, deals, discounts, or reward programs. As you are looking to create a bond with the client, there is no better way of doing this than showing you want to keep communication channels open. The more you engage with your customers, the more they respond to you, and the more conversational it is, the better.

If you encourage your users to become involved with your brand, they’re more likely to have positive associations and become fans. After all, engaged customers are happy, loyal customers.

2. Send them gifts (for no particular reason) with a handwritten note appreciating their patronage

Loyalty only comes with trust. You can build trust by reaching out to your customers and appreciating them.

Customers want to feel appreciated. All said and done, they can spend their money anywhere, but they have chosen to spend it on your brand, and this is a big deal.

So appreciation for their patronage is a must. And what better way to appreciate them than through gifting? Gifts are a powerful way to value your customers, build trust and reinforce your brand.

And this is no big effort. Small gifts to your loyal customer base are extremely doable because you know who your loyal customers are and how to find them. Using a gifting assistant like EvaBot, it becomes a breeze to send gifts to your best customers in branded boxes with a personalized handwritten note (Eva will even do this for you), appreciating them for being loyal.

Sending your customers gifts is extremely meaningful because it:

• Reflects the soul of the brand
• Boosts your brand value
• Makes a massive difference to your customers and
• Rewards them for their loyalty

So, gifting is always a good idea!

3. Give away some branded swag

According to a study, 66% of people recalled the brand they received a promotional product from even after 12 months.

Yeah! Who does not like to receive free stuff?

Well, it is safe to say promotional merchandise is always a great way to achieve customer loyalty and, more importantly, memorability!

Irrespective of your product or service, branded swag can help you create a good relationship with new and current clients.

The best thing about quality branded swag is that people use it for years and are reminded of your brand every time they use it. They also make your brand look impressive and professional.

Your goal should be to send your customers items that are thoughtful and useful so you stand out for the thoughtful gesture and not have your merchandise thrown in the trash. You could make your swag even more exciting by linking it to company updates and trends. Always have your company name and logo on your swag so customers will remember you when they use it.

If you are now enthusiastic about sending swag and you are wondering how to get it to your valued clients, the good news is that the Eva gifting assistant can also do this for you. You can deliver custom swag boxes to your best customers with a few clicks of the mouse.

4. Show them that you remember them

Customers like to be remembered, and even better, they want to be surprised!

And what’s better than surprising them and showing that you remember them when they are celebrating a milestone?

Yeah! Send them a gift for an anniversary or a birthday, and they will give you their love! Milestone-based gifts can give inactive customers incentive to engage with your brand and motivate them to do business with you again.

Marketing to attract new customers and clients is growing more difficult. But if you already have a record of customers or clients, you can focus less on acquisition and more on keeping existing customers delighted and coming back for more.

This is where EvaBot comes in. Yeah, Eva is the ultimate! You can link your CRM to the Eva gifting assistant, and it will take care of this for you and send out a gift to a valued customer on a milestone. And with its catalog of cool, trendy gifts, this would be a delightful surprise on your customer’s special day.

You know that it would make complete business sense to spend a little more on the clients you already have won over than to chase new clients aggressively.

Conclusion

Your customers mean everything to your business. By appreciating them and treating them like royalty, they are sure to be loyal to your company and brand.

The key is in creating those little “wow” moments that differentiate you from your competitors. This is when your customers know you value them, and they form a bond with you.

By bringing back old customers, you can also keep the associated costs lower, which is better for your budgets. It is a sure win-win situation for everyone.

Are you feeling inspired to win back your lost customers? We can help you to plan and implement a strategy that can help you engage your customers. To know more about how Eva’s gifting program can help you regain lost customers, take this free 14-day trial.