Holidays are a great time to honor our relationships and communities. Alongside, holidays are also a great time to send in our regards to the people that matter to us. This will not only give them a reason to smile but also a reason to believe that we care about them.
While this is extremely relevant to all the personal relationships we may share with people, it is also applicable to workplaces as well.
However, with the world going digital, holidays are not limited to Christmas, New Years’, and Good Fridays. Today, we have holidays, that may not exactly be an off from school, but they are worth celebrating. These are our ‘Hashtag Holidays’ or and are days that are recognized for creating awareness for social causes.
In fact, social media enthusiasts from all over the world have a well-planned holiday calendar that starts from #ScienceFictionDay on January 2nd to #CrosswordPuzzleDay on December 21st.
Why Your Business Needs a Social Media Holiday and Corporate Gifting Calendar?
How are the Hashtag Holidays relevant to corporates or business organizations? Well, imagine watching a tone-deaf movie that keeps going on and on for hours with no humor or any other excitement. Now imagine this tone-deaf movie is not even relevant to the current landscape of cinema. You would get bored, right?
An organization’s interaction with its clients, users, and followers is the same. If the interactions are always serious with no element of fun in them, they become tone-deaf, and eventually, your target audience will lose interest. The ‘Hashtag Holidays’ are, in fact, a fun way to add humor to life and also to create awareness for more serious issues. They also help the companies remain relevant in today’s rapidly changing landscape of Social Media Marketing.
A way to keep your organization a step ahead of your competitors is to have a gifting strategy for your clients for different ‘Hashtag Holidays’.
Now, the Social Media Holiday Calendar has over 250+ holidays throughout the year that an organization can use to make themselves more appealing to their potential customer base.
But does this mean that an organization needs to follow all these holidays to make themselves relevant in the present marketing landscape? Certainly, no. Let us discuss how.
5 Hashtag Holiday Strategies Marketing Managers Can Employ
Using Your Data
Marketers today have a lot of tools to analyze the kind of data that their customers have been consuming. This data helps organizations remain ahead of their audience in every way possible. It will help you know what kind of content your audience consumes.
Another way to determine your content approach is to see what your competitors have been doing to attract the audience base.
Choose Relevant Hashtags
Once you know the kind of data your audience consumes, it is easy to define a strategy on how to use the ‘Hashtag Holiday’ strategy to keep yourself relevant.
It is also important that your discoveries from your audiences’ data are also in line with your organization’s goals.
For instance, if you are a fittings and furnishings store, celebrating #EarthHour in March may garner a lot of positive reviews for your organization, however, #NationalDonutday might just not be relevant for you. However, for a food delivery app, National Donut Day would be an important event.
A few questions to be asked before planning on which Hashtag Holiday to celebrate can be:
- What is my brand achieving from this hashtag?
- Is my brand making a statement, or doing this just for fun?
- How relevant would my audience find this coming from me?
- What is my follow-up plan?
Once the marketing managers will have answers to these questions, choosing a relevant hashtag would become very easy.
Take Note of What Isn’t Working
For any marketing strategy to work out, it is important that the marketing manager takes note of what works and what doesn’t. The case is the same here. It is important to track your campaigns and see which hashtags are working and which ones are not.
There are tools available that will help you track the success of your content and your social interactions.
You can track which of the Hashtag Holiday posts will give you the most impressions, and which one of them are those that don’t end up gaining as much reach as required. The kind of campaigns that do not garner as much audience as expected can be chucked out of the calendar later.
Take a Stand for Socially Relevant Issues
If it aligns with your brand, you should take a stand for socially relevant issues. If as a company you tend to use a lot of plastic, then you may pledge on #InternationalPlasticBagFreeDay to reduce your plastic consumption as a company.
If on the other hand, your company is a food brand that sells raw meat, you may not want to celebrate those holidays that are pro-vegan.
Gifting Strategies for Hashtag Holidays
This is a very useful strategy that companies can use to make their brand socially relevant. Corporate gifting is a great way to make your brand stand out from your competition. And using this strategy to Hashtag Holidays will only take it a notch higher.
Of course, the challenge here is that we already tend to send out gifts on the religious/national holidays. The costs will further increase to a huge extent if this strategy is employed to Hashtag Holidays as well. Also, the amount of effort that will go into making this possible would also be doubled up.
Your holiday calendar can be fed into the bot and then it will automatically create triggers to send out gifts on the required dates.
Here’s where Evabot comes into the picture. You only have to add how much do you want to spend. The price can go as low as $10 for a gift and Eva will have a gift for the recipient.
In fact, there is little to no effort at all that you would have to make. Your holiday calendar can be fed into the bot and then it will automatically create triggers to send out gifts on the required dates. As for choosing the gifts, the bot takes inputs from the recipient themselves, about their likes, dislikes, and preferences and accordingly chooses a gift for them or gives you a set of choices for the gifts. You can also choose to send in personalized handwritten notes by Evabot to convey your regards.
Ror choosing the gifts, Eva takes inputs from the recipient themselves, about their likes, dislikes, and preferences and accordingly chooses a gift for them or gives you a set of choices for the gifts.
Celebrating Hashtag Holidays is definitely something that organizations can do in order to remain relevant in the current scenario. And with the above strategies, your brand can beat all your competitions in this.
As for gifting, do sign up for the 14 days free trial of Evabot to have a hands-on experience of new-age gifting.