Remember receiving free gifts from a shop or a brand and feeling happy about it for hours and days? I am sure you did. We love to receive gifts, and when someone gives us a present, it makes us happy and leaves a positive impression on our mind.
Companies are yet to explore the tremendous potential of gifts and giveaways to boost their businesses. Even a decade back, most companies considered giveaways a waste of money. However, things are changing, and most companies have realized that giveaways and gifts boost sales. The reason is simple. Everyone loves gifts and free stuff.
When they receive something from a business, they feel happy and often want to repeat their interaction with the same company or business. Gifts make a positive impact on the minds of customers, and that in return encourages them to buy more.
94% of customers said that they remember a brand or company from whom they received a gift. The encouraging fact is that 85% of those who receive giveaways also, later on, engage in buying the product. Giveaways are an excellent way to engage with small consumers.
Giveaways and Gifts for Customers: How to Nail Them
In this age, e-commerce businesses are also gearing up to the concept of gifts and giveaways. In e-commerce, small customers are extremely important. However, small customers are often hesitant to buy a new product. In such a situation, the concept of a viral giveaway can help small customers try the new product. If they like the newly launched product, they often use it themselves and also recommend it to others.
When to launch a Giveaway?
The world of marketing is chaotic. The world of e-commerce is double chaotic. Everybody is trying to woo customers and sell their products using e-commerce, especially after the COVID pandemic. The world of e-commerce has become extremely busy. Therefore, even giving away anything for free is not enough to catch the attention of customers. Therefore, the most important aspect is to schedule your giveaway so that you can get maximum attention from existing and would-be customers.
The best time to give a gift is before the launch of a new product, during the holidays, or to celebrate an anniversary like one year birthday of a particular product, the anniversary of your company, or the anniversary of a tie-up or partnership with another brand.
How to launch a Giveaway?
Decide on the target audience. If it is an old product, target the segment of people who are not yet your customers. Give them a chance to try out your product. If it is a new product, reach out to both new and old customers. For old customers, you can ask them to try the new product and may add an additional gift for being loyal to you over the years.
Run focussed online giveaways. If you are a company with both e-commerce and physical store presence, do not launch giveaways simultaneously for both. A focussed online giveaway would increase your online traffic and convert it into sales.
The giveaway of your e-commerce business should have social media share buttons so that customers can share it with others (so that this happens). Those who get the giveaway should be able to share it with their friends and families. This would help you reach out to more customers without much effort.
When customers decide to share your giveaway with friends or tag their friends in the comments section, your brand automatically reaches out to people who are new to your e-commerce business. Even if these new customers do not receive the giveaway, they are now aware of your brand. This will help keep your brand in their mind. They may try your products next time when they make an online purchase.
A giveaway also helps in expanding the target audience. By sharing the giveaway and making it go viral, you can reach an entirely new customer segment. As people share the giveaway with their networks, your potential customer base will grow. You can even promote your giveaway through sponsored posts to make it more visible.
Use hashtags that catch the attention of people searching for Instagram posts or profiles also using those hashtags.
Sending a giveaway is easier for e-commerce as all they need is the email address or mobile number of the customer. Usually, e-commerce sites partner with an online gifting platform like Eva and authorize them to send gifts on their behalf. Some companies may want to do it themselves.
If you are not launching any specific product and conducting a general giveaway, always offer something that attracts your target audience.
These days, most brands and companies depend on social media influencers to promote their business. You can partner with social media influencers and organize a giveaway. The social media influencer would only collect the relevant information like email address and phone numbers from their followers, and you can use that to send gifts. The influencer would usually speak about the product and announce the giveaway, and interested people can always sign up for the campaign. This is a great way to reach out to new customers as most influencers greatly influence their followers. You can even tie up with celebrity influencers to launch the giveaway.
Follow up after the giveaway. Your giveaway shouldn’t end with giving the giveaway. Always follow-up and know their feedback. Both negative and positive feedback should be taken into consideration to improve and maintain your product’s consistency. Word-of-mouth plays a huge role in e-commerce. One bad online review about your business can harm you immensely. Similarly, good testimonials can help you get more business.
Lastly, you can partner with a gift-giving agency to send the gifts and collect reviews. This will boost your business to a great extent.
Impact of a giveaway
A well-organized giveaway can boost your sales in numerous ways. Apart from the most obvious way to get new customers who try out your product, you can also reach out to your existing customers. You can collect great online reviews, get more followers on your social media platforms and also get word-of-mouth publicity.
Do not send bland gifts or giveaways; they would not do any good to your business. Try to send gifts that customers are going to appreciate. Brand your gift boxes with your company name and logo to make the customers remember you for a longer time. Request the recipients of your giveaway to leave a review online.
You can sign up with EVA to organize giveaway campaigns for your customers. Try our 14 days free trial now.