Do you think your employees feel recognized in your organization? Are they satisfied? What is the employee attrition ratio in your company? If the answer is yes, then maybe, you should take a step back and relook at your employee strategies.
Recent research suggests 65% of employees across various companies report they don’t feel recognized at work. Lack of recognition is considered the primary reason why employees quit. Are you sure that your company doesn’t fall into the same group?
Undoubtedly, employees are the most essential component to run a successful business. Employees do the work. They create the product and build relationships with customers. Yet, 32% of companies fail to recognize and appreciate the talents. As a result, employees quit.
Employee recognition is the most effective strategy to retain talents. A recent study found that employees have an inherent desire for recognition. 93% want to be recognized at least once a quarter. 75% of employees who received at least monthly informal recognition reported being satisfied with their jobs. It is thus clear that both employees and employers stand to benefit from a well-executed employee recognition program.
What is Employer Branding?
In the last two decades, most companies have realized that employees are as important as customers. Hiring and retaining the best brains can help them grow their business. Thus, employer branding is when an employer focuses on the employees, instead of customers, to create their brand. The company here wants to attract the best talents to work for them and also retain them.
Although employer branding was always important, the competition for talent has become more intense in recent times. Think of companies like Google, Facebook, and Microsoft where they have a culture of attracting the best brains. These companies have established their employer brand very effectively.
Perfect Employer Branding with the Perfect Gift
Companies have to work as hard at attracting the right talent as they do to attract customers. If you want to attract the best brains to your company, you have to make your existing employees happy.
One of the simplest and effective ways would be to give gifts to your existing employees, whenever you find an opportunity. Everybody loves gifts. More than the gift, people love it when recognized and appreciated for their hard work, knowledge, and skills. Here are some ways to recognize your employees with gifts and strengthen your brand as an employer with the assistance of Evabot.
Employee Recognition to Gain Loyalty
An employee is loyal to his or her career and not the job. All of them want to have a fulfilling career. 78% of employees would stay with their current company if they saw growth in their career.
As an employer, try to recognize the core competencies of your employees and help their careers grow within your organization. If they see growth and recognition in your organization, they will stay loyal to you.
Gift ideas: Johnnie Walker Blue Label
This would be a great gift for employees. Created from hand-selected casks of some of the rarest and most exceptional whiskies, there is no sensory experience quite like Johnnie Walker Blue Label. A rich honey sweetness emerges, accompanied by hints of pepper and dried fruits, before an impossibly long, lingering smooth finish of perfectly balanced, soft smoke. Share this bottle of joy with your employees.
Employee Progress Milestone Recognition
Employee recognition shouldn’t only be for the big wins. Recognize even their small achievements towards the company goals. An excellent way to support progress and provide encouragement is by giving employees gifts every time they move one step closer to completing their goals.
Gift Ideas: Dripkit Aguas Altas Guatemalan Pourover coffee
This would be a perfect gift to celebrate the small milestones. Dripkit is a barista-quality pour-over. Each serving contains roasted and ground coffee and doesn’t require any prep or clean-up. You just need to add water to enjoy this brew. Try this today!
Respect Knowledge and Experience
Employees come with certain knowledge, but they work hard to gain experience and expertise. 53% of employees say they expect that their knowledge and experience should be recognized by the leadership. Therefore, as an employer, develop an employee recognition platform where both leaders and peers can publicly praise employees for their expertise, providing the employee with further motivation to develop it further. To encourage remote employees, you can choose a gifting program where they would receive gifts on a yearly, quarterly, or monthly basis.
Gift Ideas: Knocki Smart Device
This small wireless device instantly transforms ordinary surfaces like walls, tables, doors, furniture, and countertops into powerful yet easy access remotes for your favorite devices and software. Send this gift to your employees today!
Understand Your Employees
Internal surveys are a great tool to understand employee satisfaction within your company. This will help you understand what kind of values and culture your employees appreciate. You can start creating internal marketing around it. This may include posters, weekly newsletters, monthly events to recognize employee contribution, mentioning the values in meetings, and creating gifting schemes for rewarding the best employees. For remote teams, you can create monthly or quarterly gifting schemes using Eva.
Gift Ideas: Newton the Puzzle 2015
It is a distinct red currant and ripe plum fruit character with the added complexity of wild herbs, nutmeg, and violets. The palate is full-bodied with a sturdy gravelly structure supporting some deep red and black fruits, dutch cocoa, plum skins, and rolled tobacco. The distinguishing feature of Spring Mountain reflected in the wine is the wonderful texture and savory complexity to provide a delightful experience. Try this for your employees.
Getting Good Online Reviews
Promoting a product is not the only thing; promoting your company’s culture and values is also important. One of the most effective strategies would be to earn online testimonials. Apart from your clients and customers, it is important that you also earn testimonials from your employees. This would help you attract talents. The best way would be to send your employees branded gifts and then encourage them to post online reviews on social media or the company’s official testimonial page.
Gift Ideas: Cool Pet Toy Gifts
Personalized gifts can get you great reviews. Gifting the pet or kid of the employee would certainly help you get genuine heartfelt reviews. If you care for them, that will reflect in their reviews. A Cheerble Wicked Ball Pet Toy and Snack Holder would be a perfect gift for their pets. This 100% automatic pet companion is the best boredom killer for pets, and it would certainly be loved by both the pet and pet-parent.
Retaining employees by keeping them happy depends upon establishing reciprocal loyalty. When an employer makes their jobs feel meaningful and supports and encourages their professional development, they feel valued and recognized.
When a company demonstrates its commitment to supporting and recognizing its employees, its efforts will be reciprocated with engaged employees dedicated to contributing to the company’s growth and positive branding.
When an employee is happy within a company, they spread positive feedback, creating credibility for the company. This, in turn, helps the company attract more clients and new talents. Take this free 14-day Eva trial and witness the satisfaction levels rise among your employees.