It’s December again, and you find yourself in a tizzy trying to figure out what holiday gifts to buy your clients and how much to spend on them.
As the holidays draw nearer, you soon forget about the real spirit of giving gifts and set off on a slapdash buying spree (wishing that you could leave the task to someone else). In your haste, you make compromises and end up with gifts (you know in your heart) that your clients are not going to love. Most of those will be put into charity boxes and given away soon.
Despite being faced with the same stressful situation every year, studies have shown that almost 76% of the people wait until December to start thinking about gifts.
Putting careful thought into what you are going to give your clients is crucial as they are the lifeline of your business. Gifts are an acknowledgement of your journey with them and a demonstration of how much you value them. A happy client will always appreciate how personal and thoughtful you were and will reciprocate that sentiment in the form of valuable referrals, testimonials, and five-star reviews.
There is no better time than the holidays to start using your gifting program, strategically, to create stronger bonds with your clients and to generate those coveted referrals. Gift-giving is a tradition that is meant to satisfy both the giver and the receiver and can pay off well if done correctly. However, if it fails to bring joy, it serves no purpose and becomes a colossal waste of time and money. That’s not all! Unappealing gifts could negatively impact your clients’ perception of you.
3 of the most common excuses for waiting till December
1. A busy work schedule
“I have been so busy!” is one of the most common excuses for anything and everything- including not buying client holiday gifts in advance. But let’s face it, you know that this is not a valid excuse. The real reason is that, perhaps, you did not feel it was important enough to prioritize this above other tasks. If you really understood the advantage your gift-giving program could give you, it would rank higher up on your to-do list.
2. Waiting for Christmas Sales/Discounts
Most of us know that holiday sales and discounts are probably the biggest scams going. The ‘unbelievable’ prices are marketing tricks used by companies to lure you into spending your money. But you still like to wait for the discounts so you can credit yourself for being thrifty. While this is ok, the downside of a sale is that you would probably end up buying junk to give as gifts because the items were discounted. A sure-fire way to defeat the strategic purpose of gift-giving!
3. Gift shopping won’t take up a lot of time and effort
Well, don’t fool yourself! Shopping for thoughtful gifts is always a time-consuming process. It would mean understanding your client’s preferences and coming up with a budget-friendly gift that is fabulous (It is not just about what the giver would like to give but also about what the receiver would like to receive).
Which brings us to:
4 Good Reasons to Plan Your Holiday Gifts Early
1. Because the early bird gets the worm
In this case, the worm is time! You will have plenty of time to send out your gifts without making the whole experience stressful for yourself. And an early start means that you have time to find things that suit your budget without compromising on quality.
2. Because you should stand apart
Most people choose to send their gifts closer to the holidays. You do not want yours to be just one of the many gifts your clients receive. If you want to use your gifting program strategically, send in yours a little early as it will help it stand out from ones pouring in after mid-December.
3. Because it should not look like an obligation
The funny thing is that people can tell the difference between gifts given out of obligation and those that come from the heart. Tokens given out of requirement cannot create bonds or generate goodwill. A reason is enough to do your bit to make yours stand out!
4. Because you do not need double-trouble
December is a busy time for most businesses, and you do not need the added stress of gift buying and distribution on your hands. If this aspect is taken care of early, it gives you the freedom to shift your focus to other aspects of your business.
So, how can you accomplish all your shopping in advance and ensure your clients get incredible gifts?
Leave it to the Eva Gifting Assistant!
i) Breeze through the gifting process with Eva
Eva, the AI data-driven bot makes the whole process smoother and more pleasant. Why? Because all you have to do is let Eva know how much you want to spend, create a link, and send it to your client. How simple is that!
ii) Let Eva do all the hard work for you
Eva Gifting Assistant takes away the hassles of subjectively choosing each gift. Eva gets to know your client first. Because the client has a say in the choice of gift, it becomes more relevant. But that is not all! Based on collected data, trends, and even the local climate, Eva comes up with something fabulous to send your client. And the best part is that you do not have to do a thing!
iii) Benefit from a lot of thrilled clients
But Eva is not done with the gifting process yet! The gift is then packed beautifully and delivered with a personalized handwritten note to an excited client. And all you have to do is reap the benefits of all the goodwill generated.
As you see, there is no better reason to leave it to the expert.
Some of the gifts that Eva has sent, to the great delight of clients:
Fruit and Nut Dragee– Who can resist this delicious, addictive confectionary? The perfect holiday gift guaranteed to make anyone happy.
Massage Therapy Ball– This massage therapy ball is the coolest answer to all your aches and pains. Your clients will love you for it!
Aervana Wine Aerator– The holidays are the best season to crack open a bottle of wine, and what better way to serve it up than with the sleek Aervana wine aerator?
Smart Door Lock -Your clients will love our automatic door lock, which they can control from their phones. Sleek and practical, this makes an excellent holiday gift.
Lustrous Chrome Pen– Suave, stylish ball pens to sign all those holiday
greetings! A sensible yet memorable gift for your clients.
Eva has a 94% satisfaction rate with its memorable and unique gifts. It is, therefore, not surprising that Eva has already generated 4000 referrals for its users. You never have to wait till December again to think of client holiday gifts. Just leave it to Eva!