In this highly competitive world, every brand is looking for innovative ways to generate more sales and boost their business. These strategies often focus on building better customer relationships and turning your existing customers into loyal brand advocates.
And what better way to achieve that than by corporate gifting?
Giving gifts to customers and clients is an easy way to show your client that they matter to you. Personalized corporate gifting is said to make 22% of clients happy. Almost 80% of customers say they are ready to repeat business with a company that gave them personalized gifts. Thankfully, most businesses have realized the importance of personalized gifting and 61% of companies are using them.
In a survey, 90% of consumers responded that they find the idea of personalized corporate gifting appealing.
Ways to boost sales using corporate gifting
Giving a gift is important but the reason and timing of the gift are also important. The right gift at the right time is what matters. Therefore, you must choose the occasion and timing of gifting. A gift should not look like a ‘product sample’ that is screaming ‘try me’. A gift should always be meaningful and it should send a message to the recipient.
The corporate world thrives on networking and referrals. There is a chain of people who are interconnected and who help any business thrive. Keeping that chain intact is very important and the best way to do that is by giving meaningful gifts to those who refer others to your business. Referral gifts can express your gratitude and also help you gain more referrals in the future. Engaging with your clients who are potential referrals can be a great way.
If you get a business or new client through a referral then do make it a point to thank them with a great gift. An existing client who uses your multiple products or services or a client who has contact with people or businesses that fit your ideal customer profile should be the ideal person whom you should thank for referrals.
Gifts for Prospective Clients
Meeting a new client is always exciting and challenging. Getting an appointment or asking the probable client to attend a seminar that you have organized is a huge task. So why not convince them with a gift? This will show that you value his time and you are expressing your gratitude for his time with a gift.
But giving gifts to prospective clients can be tricky since you barely know about their interests and preferences. And generic gifts won’t do. So, here’s how you can ace giving gifts to prospects you don’t know.
If you are following up with a particular client then try and surprise him with a follow-up gift. Give something he likes. Try to know his preferences and gift accordingly. A well-thought-out gift will help you convert your follow-up calls into a sale.
New Client Welcome gift
After you can convert someone into your client, never forget to give them a welcome gift. Welcome gifts are a great way to start a lifelong relationship. A business that has repeat customers is the business that ultimately thrives.
In the case of a new client, personalization is extremely important. You wouldn’t want to start a new relationship with the wrong gift. A meaningful personalized gift will let your client know that you value your clients.
Converting prospective clients into loyal clients is an art, however, retaining clients to repeat business with you is a skill that needs to be practiced. Just getting new clients is not enough but retaining them for a lifetime is the main challenge.
Always reward your loyal clients. If they have stayed with your business and helped you grow then please make it a point to reward them abundantly. Invest in good quality loyalty gifts. They should show how much you value them for their loyalty. Indulge your loyal customers and that should encourage them to stay loyal to you.
Try to gift your prospective and existing customers during festivals. Gather knowledge about the festivals that your clients celebrate and try to send them gifts during that. Make a list of other events when you can send them gifts like birthdays, anniversaries, house warming, promotions, childbirth etc. Gifting your clients during their special occasions would help you win their hearts.
Nothing can boost your business more than honest, positive reviews of your brand on social media or Google. If one of your clients writes a great review online, or if they give a speech on one of your ceremonies, if they attend any seminar organized by your company, if they agree to become a panelist in your panel discussion, all these are occasions where you can gift your client with a special thank-you note.
Sometimes things go wrong and it happens to the most proficient businesses. If any such mistakes happen on your end with your trusted client, make sure to send an apology gift. Saying sorry with a gift is the best way to mend things between you and your client. They would understand and return. This will also show that you do business with ethics.
How Eva can help you with Corporate Gifting
In this new age of technology, there is no point in spending time and energy in selecting and sending gifts to hundreds of clients or thousands of customers. You can do this with a click of your computer mouse by signing up with Eva.
Eva takes away your workload in regards to corporate gifting. Create a unique gift link for the recipient and share this link with them. Eva will do the rest for you.
Once your client clicks on the link, Evabot will start chatting with the client to know his/her tastes and preferences. Following this, Eva will deliver a gift with your branding and a handwritten note (if you choose the option) to your client.
Instead of spending days and months selecting and sending gifts, you can master the art of corporate gifting in 5 minutes with Eva. Get rid of all gifting hassles but strengthen the bonds with your clients.