The most satisfying part about interacting with potential buyers is when the potential buyer finally becomes a customer, i.e., the closing of the deal.
However, the best trade is said to be the one where your customer has had an experience of a lifetime while engaging with your company. This mark can be made while the deal is still in the process, or when your deal is complete.
Many realtors do, however, believe that in order to make their deals truly memorable, the client experience needs to be thoroughly impressive. And for that, they can’t shy away from some expenditure over and above the budget of the deal.
And that’s why they question whether or not this expenditure is worth it. A more important question looming over their heads is whether the expenditure is really as much as their peers are claiming it to be? Should they regularly make such expenditures and the efforts that come with it while closing a deal?
Let us help you find the answers to these questions.
4 Reasons Why Realtor Closing Gifts Are worth All The Effort
Closing gifts are often considered avoidable monetary expenses. More so in a real estate business where the probability of the buyer making another purchase soon is a far-fetched thought.
Moreover, no matter how much you’ve spent, or how great an experience it has been for the customer, it’s never assured that the customer will remember you in a few years.
While there are many reasons for you to choose to not go ahead with closing gifts, let us tell you some reasons as to why you should:
1. To Express Gratitude
“If it were not for my clients entrusting me with the sale or purchase of a home, I would not be in business,” claims a Texas agent. Yet another suggests that gifts for clients are “about building relationships.”
Yes, as a realtor, you did a lot of hard work to finally close a deal, but a gift can show your buyers that you are thankful to them for choosing you on this journey.
2. To Gain Loyalty
As a realtor, your customer’s loyalty can work wonders for you.
Many realtors fail to keep in touch with their buyers after closing a deal, let alone show them appreciation. And this only creates negative word-of-mouth publicity for the realtor and prompts the buyer to recommend their competitors to friends and relatives.
A good and memorable closing gift can ensure that you are at top of your customers’ minds when the next time they are planning to make a purchase. Moreover, this will also create great word-of-mouth publicity for you.
3. To Congratulate Them
Buying a home is a huge milestone for many people. It is also great to have friends and family around to congratulate you on achieving this milestone.
Congratulating the buyer with a personalized gift will show them you are excited for this new journey that they are about to embark upon. This will not just strengthen your professional relationship as a realtor and a buyer, but also on a more personal level.
4. A Sign of Branding
A gift box that comes with your brand logo and contains goodies inside that reminds your customer you are happy for them does wonder as part of your branding efforts. While building a great relationship, you also just left an imprint of your brand in their minds.
In a real estate business, expressing gratitude towards your customer, gaining their loyalty, building a personal relationship with them, and improving your branding, are all going to help you prosper in your business in the long term.
So you may consider these as your long-term investments that are likely to yield huge returns in the future.
Gifting Strategies To Enhance Your Relationship With Buyers
Now that we know the pros of having a Gifting Plan for your successful real estate deals, let us help you create gifting strategies that will help you leave a long-lasting impact on your client.
Presenting your clients with closing gifts at the end of a deal is just the starting point of this journey. As a leader, you will need to ensure that your or your company’s name keeps popping up in the heads of your customer every now and then. Only then will you be at the top of their heads when they are planning another purchase or recommending a realtor to their friends and family.
A great way to do this is by sending gifts during holidays, birthdays, or anniversaries. In fact, sometimes, it’s the thought that counts, so you may save some bucks by sending a handwritten note to them. After all, it is the thought that goes behind a gift that matters rather than the extravagance of the gift.
Now the question that comes next is, how do we make this process effortless as well as inexpensive.
Well for that, you have got the support of Evabot.
With Eva, your customer will get a single mail, where in a short and quick manner they will be able to add their gift preferences, and a few important details like their address, birthdays, anniversaries, etc.
On the other hand, you just have to define a budget for your gifts. Whatever your budget may be, Eva will have a set of gifts according to your clients’ preferences that are sure to bring a smile to your clients’ faces.
In fact, since Evabot is driven by AI, it will generate automated triggers like birthday/holiday/anniversary alerts following which, your client will receive the gift. You don’t even have to worry about the packaging. If required by you, the gift shall be packaged under your brand.
What’s more, on occasions that you don’t necessarily want to send a gift, you can send a handwritten note with a message that will also be crafted by our AI mechanism a.k.a. the humanized robotic hand.
So, when you close your next deal, you can make it memorable by signing up today for our free 14-day trial.