Business gifting or Corporate gifting is a phenomenon that goes beyond the scope of traditional Customer Relationship Management. With corporate gifting, companies and leaders have the power to influence the psychology of their employees and clients.
Both employee gifting and client gifting are business investments that come with a guarantee of positive results. In fact, this investment often turns out to be more rewarding than investments in advertisements and other marketing shenanigans.
With gifts, you can inspire your employees to work better, enhancing your organization’s overall productivity. With gifts, you can build meaningful and rewarding relationships with your clients.
While it is commonplace to send across gifts on holidays and festivals, corporate gifting can become a year-round plan with a well-strategized approach to reap the maximum benefits.
However, even if the overall cost of corporate gifting is overlooked, the amount of effort required to plan a year-long corporate gifting strategy is something that worries most leaders. Let us say, a strategy is also in place, the next challenge is to execute this strategy in a timely and yet effective manner.
Especially with larger organizations, it is a challenge to organize an organization-wide gifting strategy for the employees as well as clients when these people are spread across the state and even national borders, and you cannot afford to miss out on anyone. For a well thought out execution of the strategy, the business leaders may have to let go of their primary responsibilities and focus on the strategy. This, in a very obvious manner, is an extremely irrational approach.
Hence, the next-best approach comes in terms of company swag, a corporate gifting plague that has been the most sought after solution to decrease manual efforts in corporate gifting.
This is where automated gifting comes into the picture.
Benefits of Automated Gifting Over Manual Gifting
A company goes through creating a year-round gifting plan and committing to the required monetary investment and manual effort.
The end-product of this process is a meaningful relationship of the brand with its customers and employees.
However, as a leader, when you decide to opt for generic gifts, the whole journey to this point becomes futile. This is because neither your customers nor your employees resonate with your company swag.
According to the Business Gift Satisfaction Survey report, 57% of your audience will judge you based on the gifts you send. The report further adds that an understanding of the kind of gifts that should be sent and the amount of money that needs to be invested therein greatly influences an organization’s growth.
In such a situation, choosing to execute your corporate gifting strategy manually may turn out to be a risky affair.
With automated gifting, you can:
Fixate a budget
Basis the number of employees you have, and the number of existing and potential customers, the automated gifting plan will allow you to make a well-informed decision on how much you want to spend. With manually driven strategies, you may face a lot of challenges even at such a nascent stage of your strategy.
Save time and effort
Your admin, HR, or Marketing teams would probably spend hours and hours coming up with the possible gift options. Not just this, once the gifts are selected and ordered, they would be spending another considerable amount of effort in tracking the delivery of the packages.
If you have planned the strategy generously, then there is a possibility that some individuals are due to receive multiple gifts in a year. Here, the onus of making sure every gift is unique also lies with your admin, HR, and marketing teams.
With automated gifting, all of this time and effort can be saved, and a far more effective gifting strategy can be employed.
Choose the right gift
With an automated gifting strategy, you will not have to worry about choosing the right gift for your giftee anymore. The automated gifting process will ensure that your employee or client receives a gift that they appreciate.
Create brand experience
When your employee or your client is receiving a gift that they actually cherish, they are sure to associate that experience with your brand. As a result, you will retain better employees and maintain valuable relationships with your customers.
Eva’s Automated Business Gifting: The AI Magic
Artificial Intelligence (AI) has undoubtedly become the answer to a multitude of challenges that the human race has been facing for centuries now. And corporate gifting is no exception.
With AI, you can employ personalized gifting solutions that make the whole process of corporate gifting more effortless than ever. Moreover, it is the experience of getting a personalized gift that makes your customers and your employees value the relationship that they have with you.
Evabot is an AI-enabled gifting solution that can provide a solution to all of your corporate gifting challenges.
How Eva works
As a primary step, you will be required to indicate how much you would like to spend on a gift and enter the recipient’s details. The system will then generate a link that will be sent to the recipient. You can either send this manually or add their contact details, and they will receive the link.
When the recipient opens the link, Eva will get to know their likes and preferences with the help of an automated response mechanism.
Next, depending on their preferences, Eva will choose a suitable gift for them. This could either be a package with multiple products or just one product inside the package.
At the time of the initial form filling, Eva will also gather the address details of the recipient. Eva will ensure that the gift is packaged beautifully and safely and secured delivery is completed with the help of that.
As a gifter, you will also have an option to add a personalized note to the gift or add your brand name and logo to the gift package.
Eva will also gather details like birthdays, anniversaries, and important dates. A gifting plan for special occasions can be set up, and the process can be carried out. And rest assured, Eva will make sure that in the case of multiple gifts to a single recipient, each gift is unique.
This way, your HR, Admin, and Marketing teams can focus on their primary responsibilities while Eva successfully carries out your Corporate Gifting strategy.
To know more about Eva and how it uses AI to automate your corporate gifting strategy, take the free 14-day trial today.