In a competitive market, real estate lead generation ideas can often be hard to come by. But there are some simple things that you can do to get a ton of leads.
Today, everything needs to be instant, and transactions are all about economic gain. We seem to have forgotten the value of nurturing human relationships to develop good business relationships.
Although they are not instant and need a bit of investment, there is great power in harnessing human associations. Clients that you have cultivated good relationships with will give you your best leads.
5 Incredible Real Estate Lead Generation Ideas to Boost Your Biz
Happy and satisfied clients blowing a trumpet for you is more significant than you blowing your own trumpet. Mix this up with other forms of marketing, and you can make your business a force to reckon with.
Hence, everything you do should be a step towards creating and strengthening bonds with your clients.
You can start by…
1. Pulling out all the stops
Remember, your clients are investing a lot of money in the house they are planning to buy. It means a great deal to them. Show them that it means a great deal to you too!
Be honest and transparent and make the whole transaction stress-free and pleasant. By doing so, you express to your clients that you have their best interests at heart, and you are not only there for your own economic benefit.
Deliver on all your promises, in fact, exceed their expectations and make them feel like VIPs!
However, it is crucial to keep up the consistency in quality, customer service, and reliability if you want to build trust and loyalty. If you leave them with a good feeling, they will always come back to you when the time is right, because happy customers are repeat customers.
2. Get yourself some good reviews and testimonials
If you have step one correct, then step two should not be a problem at all! People want to be sure that they have a trustworthy agent when making a significant investment like buying a house. If they are new to the area, they will definitely look up reviews of real estate professionals. Five-star rating, reviews, and testimonials will give you an automatic advantage over other agents.
But how do you get your clients to give you reviews and testimonials?
Yes, it can be awkward to ask your clients for a review at the end of a transaction, but we have a solution for that.
It is the Eva Gifting Assistant!
When you ask Eva to send a closing gift to your client, it chats with them to get to know them a little better (so it can select the perfect gift). It will request your client to leave you a review and share a link to your preferred platform at the end of this chat.
The 18K testimonials and reviews that Eva has generated for its users are a testament to the efficacy of this method. Great reviews with no awkwardness!
3. Ensure a constant stream of referrals
A whopping 89% of all real estate transactions come from referrals. So, it is obviously safe to say that referrals have great potential and are a reliable source for real estate lead generation.
And they are free!
- Build and maintain a good relationship with your clients and contacts
- Stay on top of mind (call them/send gifts on milestone events such as birthdays, home anniversaries)
By doing this, you significantly increase the chances of them remembering you and suggesting your services to their friends, family, and neighbors.
When someone does give you a referral, show them some love and thank them for their kindness.
A small gift or a personalized thank you note (or both) is always a good idea! Because everyone loves to be appreciated. Not just that! It serves as motivation for them to send you more referrals in the future.
If you want an easy way out, you could use the Eva Gifting Assistant to send thank-you gifts to people who have given you referrals. Better still, you could even use Eva to generate referrals by reminding past clients about your business (send them a gift every now and then- they will love you for it).
Eva has generated 4K Referrals for its users and could do it fuss-free for you too! (Yes! Eva can choose and send the perfect gift for you as well as a personalized handwritten note-no effort on your part!)
4. Become the expert
Being the expert will make you the default go-to guy for everything related to real estate. You could do this by putting out unbiased, informational content on your website or social media pages.
Original content for blog posts, videos, or real estate news will establish you as an expert and increase traffic to your website and your organic search rankings.
By establishing yourself as an unbiased authority on real estate, you will be the default go-to source for information for buyers.
5. Widen your net through open houses
Holding open houses is a great real estate lead generation idea. It is an effective way to connect with new clients looking to buy a home. Anyone who walks into the house is a potential client. Typically, people who don’t have an agent come to open houses. So, it is your chance to use this time to create a relationship with them.
Give them interesting market information, real estate tips, and answer any questions they may have. Be a friendly, trustworthy expert. Make the meeting memorable, fun, and as informative as possible.
Assure them a pleasant surprise if they leave their correct contact information. Later on, follow up with a small gift and request them for a referral.
Do it correctly, and you can generate a ton of leads from open houses.
A leading realtor, who is also a loyal customer of Eva, organizes open houses in different areas with the same strategy.
“Open houses are gold mines for new clients. They have been a continuous source of referrals for me! I get to know new clients and let them get to know me.”
He further adds, “People who come to an open house are potential clients, but they would also know other people who may be interested in buying a house. I also promise a $100 gift to all who provide me with a fruitful referral. This is an absolute game-changer!”
“The logistics are easy! I get Eva to manage the 50-100 referral gifts that I promised. All I have to do is nurture the referrals that pour in. I find that the investment in the gifts is negligible as compared to the beneficial effect on my business pipeline.”
Also, he gets Eva to brand the gifts he sends to the people who give the referrals. This way, he not only establishes the foundations of a relationship with probable clients but also creates space for himself in their minds.
There may be many shortcuts to temporary success. But, truly successful businesses keep most of their clients for life because they prioritize their client relationships.
Delivering exceptional service is the basis for client relationships. But by further building up genuine human relationships with your clients, you will encourage them to return to you and, more importantly, to spread the word to others, which is the key to successful real estate lead generation.
If you want to know more about Eva Gifting Assistant and get some more strategic real estate lead generation ideas, get in touch with us today!